By Katie Hiscock on
Sweatshop, the running retailer, opened the doors to its 'concept' store last week, a three-floored space in Trump Street in the heart of the City of London. We went along for a visit to try it out.
From the moment you step into Sweatshop's new concept store in Trump Street, London, you get the sense this is no ordinary running shop.
The emphasis is on a tailored experience, where everything a runner might need is catered for, with a running shop, altitude centre, biomechanics studio and gym all ...