Maybe I should put more smileys in my posts, don't take anything I write to heart, ever.
Anyway, seriously, this picture is grossly over exaggerated...
Watching those Chi trailers on their site it's interesting to see most of the runners are "older" runners, being sold how to run "like they did when they were young", i'm sorry but the whole thing just seems a bit cynical, like those people who persuade OAP's to have work done on their house that they didn't need doing, then vastly overchargeing them for it.
Podiatrrists, personal trainer, physios, some people have just got too much money.