I don't have kids, but I see all around me more and more expensive toys/gifts/technology showered on them at Christmas and Birthdays - kids demand stuff nowadays and they get it. When I was 9, all I wanted was a Ken for my Barbie - I didn't get it so nicked my brother's eagle eye action man instead!! (Barbie much preferred his rough and ready look...)
What I'm saying is that kids today assume the world owes them a living as they have always got what they wanted, when they wanted it. Like others have said, they know the cost of everything but the value of nothing.
When I was 14, I worked at a riding school on a Sunday and all I wanted was a pair of leather riding boots which were £110 - so, I got a paying Saturday job and saved all year - then my parents went halves with me on the condition that I looked after them. I still have those boots and they are still in good condition, unfortunately my legs are fatter now so they don't fit....but I can't bring myself to sell them - maybe one day they'll fit again..... 