You are right DT, it is, as I said confusing... but it links into why people organise events. The Rod Berry, Langdale. Ian Milne, White Peaks, Doug Morris, Vyrnwy. Chris Dunkerley, Over the Edge... do it or have done it,...God knows why?... because they want to?
But if you are in a "professionally organised" event, well that's a different story. The small guys love running and don't care if you have sponsors... I understand that. I understand raising money from a marathon, I understand organising one, because you love it... but I'm sorry I can't get my head around earning your salary based on the revenue stream that you can make from runners.