I watched the show, i think our theories that the sports drinks section would be aimed at the less active i.e gym users, as opposed to long distance runners was provided correct - so that was good.
I was surprised to hear the theories about trainers, that it doesn't mater about cushioning , stability or pronation!! That will certainly affect my trainer buying habits!!
I think it was a shame that they spent about 15 mins going on about running bear foot and then only about 1 minute saying, well actually its how you run, not being bare foot. Bit bias towards the journalists opinion that section.
And it was a shame that the only real powders they looked at, were those aimed a body builders.
It will be interesting to see how companies like SIS, ForGoodnessShakes, Powerade and Lucozade respond. And also runners world who have been giving out that same advice that these companies and the trainer companies give out. I think they need to come out now start advising that there is evidence that these things don't work and what the alternatives are.