no if we quote a price to a business we say its £100 plus VAT (which would be £120)
if you are purchasing from a shop the price iwould be £120. there is no dishonesty, it is an attempt to make it less confusing.
It would be dishonest to quote a price of £100, and then at the time of payment say ar yes, that is £100+VAT... businesses expect to be told what the VAT component is, or at least if I am quoting inc VAT or ex VAT (and 90% of my suppliers quote ex VAT).
The price doesn't change, we just give you the information you generally want... and if a retail customer wanted to know the ex VAT price we would give it to them.
However we then get into the how much for cash, which some people expect us to give them the ex VAT price, but is illegal and something we dont' do
Wayne