What's the psychology behind the VLM magazine covers?

So, the sorry mag has a picture of someone running as Elvis on the front who doesn't look like he's running at any speed, whilst the congrats mag has a pic of 2 serious and fit looking runners.

Anyone take a guess at the marketing strategy behind this one?

It's simply to kick you when you're down

So Elvis is the face of rejection!

Looks like it, he landed in my hall about an hour ago.

This must be a favourite day for the posties, all those magazines to lug around.  Can't wait to get home now!

KK I think it's a case of Return to Sender or could be Woodenheart or Heartbreak Hotel

JF50 wrote (see)

This must be a favourite day for the posties, all those magazines to lug around.  Can't wait to get home now!

KK I think it's a case of Return to Sender or could be Woodenheart or Heartbreak Hotel

Return to sender... lol!

Elvis is in the building, or at least sitting at home waiting for.

Not sure what the message is.

But I've been beaten by elvis many times and he didn't look he was trying when doing so.

Think the fastest VLM elvis is around 2:45.

Piss Dave, it's piss

(But I see what you did with the dollar sign)

I guess the "sorry" version is just rubbing in that the place you could have had has gone to someone who isn't, perhaps, taking the UK Championship seriously.

Intermanaut wrote (see)

I guess the "sorry" version is just rubbing in that the place you could have had has gone to someone who isn't, perhaps, taking the UK Championship seriously.

The champ places are not ballot places. *confused*

Dave The Ex- Spartan wrote (see)

I was being polite. I was brung up proper you know

Generally, if it looks like piss, it IS piss!

Good rule of thumb with a lot of things.

kittenkat wrote (see)

Intermanaut wrote (see)

I guess the "sorry" version is just rubbing in that the place you could have had has gone to someone who isn't, perhaps, taking the UK Championship seriously.

The champ places are not ballot places. *confused*

Every runner could be in with a shot at winning.

Intermanaut wrote (see)

kittenkat wrote (see)

Intermanaut wrote (see)

I guess the "sorry" version is just rubbing in that the place you could have had has gone to someone who isn't, perhaps, taking the UK Championship seriously.

The champ places are not ballot places. *confused*

Every runner could be in with a shot at winning.

Um... how unlikely?!