Wilkie's quite right 8in8 it might not seem like constructive criticism but it is.
I'm sorry to break it to you but what attracts most runners to a race, any race, is not the scenery but the practicalities - how easy will it be to get there/get home? Will there be enough toilets? Will the course be able to cope with a big field because if congestion gets in the way of a PB I might not bother? Will there be enough water stations with enough water if it's warm? Where will my supporters be able to see me on the route? What are the changing/bag storage facilities like? How long will it take me to collect my stuff afterwards? With respect, your website doesn't address any of that.
And then you have a race which seems to be positively inviting collisions with other runners, cyclists, dogs, prams, pedestrians, skaters, you name it.
And on top of that you expect runners to raise £200 running a course that most Londoners have access to, for free, all the time.
Can you really not see why hundreds of people are not begging to sign up?
Edited: 20/02/2013 at 13:10