Hi Wilkie, thanks for the input!
We're putting on all sorts of things - the race starts and ends in an 11th-century castle, and we're holding an event in the outer bailey called FitFest. We're doing mass open-air Zumba, yoga cool-downs, archery, things for families to do, food and drink, smoothie bar, all sorts. We also have speakers and book signings - Robin Harvie, author of Why We Run is coming, and James Adams, who ran the TransAmerica last year, and also the completely ace Rosie Swale Pope is giving a talk and doing a signing.
Also, runners get 12% off at participating shops, cafes, pubs and restaurants in the town on the day, on presenting their race memento.
And then in the evening, there's a stand-up comedy gig in the outer bailey, with five superb comics (Greg Davies is headlining, also Paul Tonkinson, and Holly Walsh) and an outstanding band. That's a separate ticket, but it's a bargain.
Right, in your opinion, is that enough to get a runner to hang around in our gorgeous little town for the day?