The guy's 'wearing' them on the front page is called "Luke Draggstra" :)
And I bet the Photoshopped the silly little plastic things onto his shoes too :D
Or they paid him.
This bit is brilliant too - on the testimonials page there is loads of praise from 'runners'. Who might these runners be???
"randomly selected runners were asked to run 100m on concrete"
"At the 2003 Disney Marathon"
I'm sold. I'm off to get a set :)