Hi Andrew, you raise a fair point.
You're probably right in that many brands' running shoes are developed with a bias towards heel strikers, supinators I guess would be another group who often feel underserviced.
However, I do think that more running shoes are appearing on the market more naturally aligned to the gait and action of forefoot strikers. Just talking about NB, we've recently addressed this with 3 new additions to our line. The 830, 730 and 770 (same as 730 but with an anti-pronation post) were all developed more for forefoot strikers to complement our range of plusher heel striker shoes (1220, 854, 764, 1021 etc).
All 3 are lightweight performance responsive trainers with much thinner midsoles but still the same grippy durable road outsole. If you go to the NB page within the gear section of this site you can see the reviews of all 3.....the 830 in particular has done great for us within race event shoe counts among the elite, efficient forefoot runners.
Granted they're not as thin in the heel as the racing comp line which is the next step but are popular enough with our sponsored athletes and triathletes.I guess the issue is of communication ie are brands doing enough to shout about the differences between the range and you're right that we can do more.
Thanks for the feedback.