Personally i think Runners World should stop supporting internet companies trying to make a fast buck.....
and the point of that is??
RW is a commercial organisation so they need to raise advertising revenue - where it comes from (provided it's relevant) shouldn't matter a jot. You get this forum for free('ish) so are you prepared to pay to become a member of the forum only??? I doubt it
not all internet based companies are making a fast buck - many are offshoots of well known running shops like Runnersneed, Sweatshop etc but operate with a different business model to the shop as there are less overheads so they can offer product at less cost - and also less support to those who need to talk to shop staff.
if someone wants advice and they want the support of a shop for testing a range of kit, gait advice etc then you have to accept that this is going to cost in terms of higher prices. many don't want this so choose to buy off the web to save money.