Love love love tasteless/colourful kit!! Not all women want to wear neon pink
How about running skirts? I like these - cover up wobbly bits.
http://runningskirtsuk.com/ American company now with UK base. Pricey but some cute stuff.
I can see every reason to want to wear odd stuff when running. Or in any aspect of ones life. Guess if you like dressing conservitively then you're not going to want to dress differently when running.
I upcycle a lot of my clothing, I edit and revamp as well as make from scratch. Why would my running / cycling clothes be any different.
If you are looking for more fun colours in your swimming costume try Funkita / Funky Trunks.
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