I suspect this is going to be a growing market, as I've seen a few similar requests. The problem at the moment is that most fitness gear is ANT+ whilst phones etc use bluetooth.
Wahoo seem to be one of the leaders in getting the two protocols to talk and sell a popular ANT+ adapter that would allow you to connect ANT+ heart rate straps to your phone (and upload the data to various apps). They also make a bluetooth heart rate strap called the Wahoo Fitness Blue HR (available in the Apple store, and I suspect elsewhere).
Have a look on the DCRAINMAKER web site as I'm sure he did an in-depth review of the ANT+ dongle, and he may have also covered the HR strap.
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