Race shoes a few years ago were minimalist and cost at least half of what a pair of cushioned shoes would cost. Then this barefoot stuff came out and for a lightweight trainer you now pay in excess of what normal trainers cost. Like a bottle of perfume, I think trainers are 20% for the product and 80% for the marketing.
Definately true - I would think that the vast majority of production costs for each shoe are relatively similar for a manufacturers range. Therefore, the retail price is going to be a determined by competition and what the market will take, all backed up by a load of marketing.
Just inspired by this thread to order a second pair of identical shoes while they're still cheap and in stock - thanks for the reminder!
No problem! I have a few pairs of Inov-8s still boxed and ready to go. I pride myself on never paying the full RRP and usually get them at about 50-60% - timing is everything!
Edited: 07/02/2013 at 13:12