Would that be 10K race pace then? Which to be fair, is pretty much the pace you should be running at if you can sustain it for about 40 minutes.
The idea is to get your HR as high as you that you can sustain it - without needing to slow down so you can recover a bit of extra oxygen - that would mean you had exceeded your Lactate Threshold.
Not that it's a huge issue - even if you are slightly under or slightly above your LT, you'll still get a benefit from the training. It's just that the nearer you are to the LT, the more effective your training will be (but it is a marginal difference, so don't worry too much).