FLM article in this months RW mag

21 to 25 of 25 messages
08/06/2007 at 13:04
I think the problem is space, Beatty.

They can't include everyone, so have to make a decision.

RW is a magazine aimed at runners. As previously mentioned, other publications will carry articles about charity runners and so on.
mellifera    pirate
08/06/2007 at 15:19
Include everyone else just for once?

From my perspective Runners World caters almost entirely for the beginner and hardly at all for the serious runner.
08/06/2007 at 15:49
Absolutely. Didnt they start a subsiduary mag called 'Performance Athlete' aimed at the 'sharp end' runners? I get a great deal out of the magazine, whether it's reading how top runners train, or how to fund-raise etc. The only negative I have is the prevalence for adverts. But I guess that keeps the price relatively low.

I see the mag as an extension of the website, rather than the other way round. Would you agree?
08/06/2007 at 16:05
So we think it's an editorial thing? I rather assumed it was because the RW snappers needed to get the shoot done and everything packed up, whether for cost, practicalities or convenience.
08/06/2007 at 16:06
...it would certainly be a first for RW to actively decide to exclude the slower end of the market. Wouldn't it?

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