need opinions as i'm thinking about starting my own sportswear line.

1 to 20 of 42 messages
20/10/2012 at 21:50

Hello there,

I was just wondering if ANYONE could help me,

Im a final third year student studying at University for the Creative Arts. For my final year project.i have decided to focus on sportswear and create a new affordable lifestyle sportswear line. 

I would really appreciate it if you had a spare 2 minutes to fill in this quick questionnaire regards what brands you buy and what sportswear items you buy, its made up of 10 questions that are completely anonymous which can be answered with a click of a button!!

Here is the link for the survey, (it isn't spam i have created it on the monkey survey website.)

Please feel free to reply to this post with any opinions and facts you feel i need to know about!!
Thank you so much for your help, i really appreciate it!!

Steph xxx 

20/10/2012 at 22:17
Hormel make a good product line
Tommygun2    pirate
20/10/2012 at 22:19

is the sudent bar closed toninght  

21/10/2012 at 07:00

Steph I think you need to do more research - "sweat resistant" clothing does not sound like a very good idea to me! The idea of technical fabrics is to let the sweat through as quickly as possible.

21/10/2012 at 07:39
Probably would be useful to ask what sports respondents did, because you are likely to get wildly different answers from, for example, a cyclist and a runner.
21/10/2012 at 08:04
Edited: 21/10/2012 at 08:04
21/10/2012 at 09:16

"Would you / Do you wear sportswear as casual wear?"

I think this question is assuming you wear track suit bottoms and a fleecy hoody to train in, I wouldn't wear my running tights and compression top to tescos. Seems like a total lack of understanding about "sports" wear compared to fashion wear.


"Does celebrity endorsements affect you when purchasing sportswear?"

WTF???!?! Why would it? Same as the last question, why would having a branded logo on it make me run any different? Stupid.

21/10/2012 at 09:31
Think the hint is in Steph calling it a "lifestyle sportswear " range...... They are not the same thing
21/10/2012 at 09:39

I totally agree but then some of the questions ask what would make you choose one item over another, such as technical fabric, so I believe there is some intention to do some sport in this hyperthetical clothing.

Dark Vader    pirate
21/10/2012 at 09:41

Hello Stephanie,

I stopped answering your questionaire after the male/female and age questions...  up to that point, you were doing well.   After that, it is clear that you don't really have any idea about what 'sports wear' is.   I suspect you may be influenced by Sports Direct and JJB type outlets.   Its about function and quality, not fashion.  

It'll only take you half an hour of looking over this Runners World site, looking at the adverts, the numerous discussions under the Gear forum and you'll find all the answers you need..  I very much doubt anyone will shop for their technical sports clothing in Debenhams!  

You could start by looking at Wiggle, seeing what they offer, reading the reviews of the various products and then re-thinking your project from scratch....


Edited: 21/10/2012 at 09:42
21/10/2012 at 09:47

No I buy my technical tops in house of fraser! NOT! pmsl

I do however buy some stuff from sports direct, they do have "proper" running gear, mainly Karrimor and it's cheap, perfect for building layers in the winter.

Dark Vader    pirate
21/10/2012 at 09:49

If, on the other hand, you asking about clothing that isn't intended to be used during sports, but something to wear casually that is based on sports clothes in terms of its design then that is a totally different subject and you should make clear what your thoughts are...


21/10/2012 at 10:00
Debenhams stock Speedo in Chester.
21/10/2012 at 10:03
I bought my swimming trunks from Debenhams. John Richard they are - very nice.
21/10/2012 at 10:05
Suppose if its lifestyle sports wear you need a Scouser to explain the correct colour of shellsuit for different occasions ? Where's Liverbird when you need her ?
21/10/2012 at 10:08

The label on your swimming trunks is important. I got thrown out of the local swimming baths - I was wearing Speedo trunks but hadn't noticed that the S had fallen off.

21/10/2012 at 13:30

thank you for some of your 'comments' - just to let everyone know its the first questionaire of many to gain opinions, the line wouldnt be fosued just on runners (i have been asking other forums and they agree with the idea) and the whole idea of asking for your opinions is to create a new sucessful line, its not just going to happen out of the blue. As past of the breif i have been given i have to ask certin questions, so to me this isnt a joke.

thanks again!

21/10/2012 at 13:38
The standard of spelling of students asking advice this weekend is terrible
21/10/2012 at 13:40

haha OK.

21/10/2012 at 13:56
So glad that you think lack of attention to detail is unimportant
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