I agree with Nessie(3 times!) about the way life coaching seems to be evolving. There is very little difference in my book too. However, "life coaching" is in danger of attracting people without the experience and understanding of issues and self that counselling at an high level demands. What I am afraid of is the "dumbing down" that would result by peops going into this "in thing" for the wrong reasons and these reasons not being addressed and the dangers spelled out to trainees. It could be said that counselling is in similar danger, however mechanisms such as one's own therapy are in place in order to do the "self work" necessary. Life coaching doesn't appear to demand this as far as I know and this is where quality is lost and dangers abound. It is also dangerous to employ people who have had "authoritarian power" without adequately addressing the power issues:O)