Your body needs to adapt physiologically to get you through a marathon - and the theory is those changes to improve endurance only happen at low intensities. How you measure "low" is debateable, but, as a guide
1. You can still breathe through the nose (only), or
2. Heart rate less than 75% max, or
3. 10% to 15% slower than achievable mara pace (which you don't know yet, but as a guide, for men, 2.29 x half mara time).
I checked with some sub 3 Fetch buddies and, up to the last few weeks, their average training pace is around 8mm (which means the long runs are slower than that, as the tempo and MP runs pull the average down).
These forums are littered with (male) runners who train too fast and blow up at mile 18...feeling fine after 13 miles doesn't mean you'll be fine 10 miles later.