I did Ashby too, and I had a gel at 5, 10 & 15 miles. You need to allow time for them to get into your system, so leaving them any later could be counter productive. Was this the first time you'd tried these gels? It might be that the brand just doesn't agree with you. Did you take water with them? Too much can be as uncomfortable as to little. The nerves associated with a race might well have an impact on how a gel settles.
What was breakfast and when? If you had breakfast early and then travelled, it might be you just need a food topup. I had my porridge at ~ 7:30, then a bananana 30-45 minutes before the start - it's a race day routine that seems to be working for me.
Rather than looking just at refueling, did you get the pace wrong? What did you aim to run at and how even are the splits? The pack moved away from the start at a phenomenal rate, and I'm sure a number of people got swept along by that. I was last for the first 2 miles, but passed over 30 people from half way (that felt good, I can tell you!)
I'm no expert, I'll be running my first marathon this year too, but I've managed to find what works for me.