and other race photographs
The Brussels 20K event is done bya different company and they sell the whole pack of photos they have of you for something like 12 EUR for the original full-res files. There's normally 6 or 7 photos as well as a few generic event type piccies as souvenirs. I suspect they sell a whole lot more in volume and net a great deal more revenue.
There must be a hure proportion of first (and last?!) time marathoners doing events like VLM that make it worthwhile to charge at such a high pricepoint because they know they will get a high take up rate.
I did Berlin yesterday and MarathonFoto were the chosen snappers. Will be interesting to see if their pricing policy is any different compared to the UK events.
Rotterdam Marathon give their pictures away, or at least they did when I did it. I'm assuming the company that has the contract to take the pictures still make a profit.
I've never bought a race photo. They are always horrible and usually ridiculously expensive.
Amsterdam mara and half the pictures were free when I did it. You could just download them from the web site. (Still horrible, though!)
I found it made very little difference how much you charged as to how many you sold from £4 to £10 a (small) print. I've given up now. Too much hassle for too little reward in the end. Digital downloads made it all easier, but the level of profit wasn't great at local races.
The big big companies all subcontract out, so you need to pay the subcontractors a fair amount each to get out of bed. What is the day rate for a photographer with £5000 worth of equipment on his chest, Marc? Of course a number of those don't normally do running photos, so aren't used to getting anything like reasonable photos.
And some people don't like the way they look in races anyway... I'm pretty critical myself... The odd one or two I think have been ok, but mostly I look rubbish.
If a race were to pay me a couple of hundred each race, I'd give the photos away for free, but I wouldn't do it for nothing. I guess Amsterdam and Rotterdam do something on a larger scale.
I guess they build it into the cost of entry to their races, which is not cheap.
I've seen pictures of me during races which I have liked - but they've been taken by a friend rather than a professional photographer. My avatar is an example
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