Big fan of Pfitzinger & Douglas, although Steve's RW plan took me to a new PB by over 10mins in Paris, so I wouldn't discount them either, if your looking to go fast the reps really are key. On targets, I subscribe to the 3 target plan, acceptable, good and perfect.
as it your first marathon the acceptable target has to be get round
Good would be sub-3:15 for the GFA place
Then Perfect would be 3:07 based on the converter stats put together on the thread mentioned by HL above. (I was an outlier on this as my conversion is 2.05)