I don't know your running background but sensible running should see a fairly smooth transition to a full marathon. I started running in January and built up to a marathon in June, and have done a couple more since then (ok, my progress wasn't sensible/gradual, but you have been running for a while now so should not be an issue.).
Have a look at a few plans so that you can see the sort of commitment required, and the base mileage you should be running before starting on a plan. Try and find a plan to fit in with your lifestyle. So far I have tended to adapt off the shelf plans. My mileage was around 40 - 45pw for the first marathon. I stepped this up to around 60ish to get under 3hrs successfully but this weekly volume hasn't really suited me so I'm looking at something lower for the next one.
I would recommend that if you have any recurring niggles or injuries, you get them sorted now before racking up the mileage. They could well come back to haunt you when you are tired from marathon training (been there, seen it, done it!!)
The marathon race itself can be quite unpredictable compared to half marathons. Those last few miles have been far tougher than anything I experienced in half marathons when you are trying to maintain your pace.
As for the Gels etc - yes its pretty confusing at first knowing what is required. You will get lots of advice in time,often conflicting, and is not something you need worry about now. My own approach is not to bother with anything other than water in training (except in a 'dress rehersal'). In a marathon I take a Gel every 30 mins (having practiced this in training so you know they won't disagree with you). So for example a typical long run for me is to wake up, cup of coffee, bananna, run 20-22miles with no gels etc, get home and eat/recover. Part of this approach is adapt the body to store more energy. I don't bother with Gels in a half marathon.