Just seen this. Although a lot of what was said in the Panorma programme I can actually agree with, a note of caution - many non-runners might get the impression that there is no place at all for the various products (although personally I don't bother with supplements myself). In turn:
Sports drinks - no need for them unless you are doing at least 1 and a half or two hours running - they just top up and maintain carb levels for long runs. I see the point about the cyclist with the bread and jam but do you want to take a picnic out with you on a 17 mile run!? They don't make you run faster - training does that.
Hydration - drink to thirst which seems to be the current thinking anyway.
Shoes - no need to spend a ton on them - my last pair for general running only cost £68 and are simply comfortable to run in. Barefoot running - love the idea on a sandy beach - but do you fancy it on pavements with dog poo and broken glass?
Supplements - as I said above, I get all I need from food.
Interesting programme anyway...