David, if you were the Race Director for 2014 how would you sort out the entry system?
1) I would question if we couldn't increase the total numbers ...... is this due to 'elf and safety issues?'
2) Not open the ballot so soon after the marathon. I would wait several weeks and then open it for more than just a day. The reason being, having the ballot open up so soon after the running of the event, you get to many 'Oh I must do that next year' people who by the time 2014 rolls around, they are too busy tucking into their swiss rolls to worry about what day their slow long run is.
3) Have certain marathons through the year be 'recognised' by VLM. If you enter at least one one of these and complete it, in this day and age of chip timing and spreadsheets, you are given priority (say you get twice or even 5 times as many shots in the ballot than if an average joe had applied who had never run in a marathon) ..... when you apply, you tick a box saying 'yes I have run in a recognised marathon this year', then a simple program cross references your application details with those of the marathon you claimed to have run (remember we live in 2013, we don't need some old guy manually cross checking pieces of paper ..... this would all be fairly automatic). If it doesnt check out, your ballot application is immediatly discarded, so if you try to cheat you'll have no chance at all. Also by having 'certain' marathons be eligible it would enhance those marathons as well as people think 'Well if I run this marathon it gives me an extra chance to get into the London one.'
4) Stop pandering to the politically correct audience with these 'good for age' qualification times ......... look at the different categories for men and the tight times, versus the pretty much 'any woman who can post a half decent time can get a GFA'. Sorry I know some of the women on here will bristle at the slight to their gender, but its kinda true .......