You can increase the distance of one of your runs - obviously on the day that you have most time. You can use the 10% guide if you like though it is not the only way to increase distance, it's easiest to follow.
Running faster? Well intervals or reps will help with the weight loss and getting fitter quicker though I'm worried about it with your weight. You can of course go to the gym and do intervals on any piece of equipment or with weights rather than run. This will remove the risk of injury from impact of running.
Really it all depends on what you want out of your running. Not everyone wants to run far or fast. As you say your main motive is to lose weight and get fitter, then as above, throw in some other exercise.
If you want to get serious about running and not xtrain then joining a running club and doing a variety of different workouts will see you fit.
The 10Ks give me something to guage myself against, but overall I'm enjoying the acomplishment of longer distances, and the fact I feel healthier, and I am loosing weight. I'm a scuba diver, and I dive most weekends, so weekend training is difficult. I am looking towards the marathon next year, but have no real target, apart from improving running a few 10Ks and possibly a local 1/2 and staying injury free.
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