Dave Bedford Suing 118 118

For stealing his image

1 to 20 of 29 messages
06/10/2003 at 11:52
Now whether Dave Beford is doing this purely for publicity or whether he's serious it's still really funny

Dave Beford Sues 118 118 for stealing his image

What do people think?

Does he have a case?

My Guide to entering the London Marathon.
06/10/2003 at 12:25
Well, they do look like him, but then they look like Steve Prefontaine too - I doubt he'll win the case, as I imagine it would mean proving that they were based on him.

More publicity for 118 118 though! Shame it's one of the most expensive ones.
cougie    pirate
06/10/2003 at 12:26
Aaaah - but there's two - so one might be Prefontaine, and the other one must be him !!

Case closed M'lud. Give us the dosh !!
06/10/2003 at 12:56
LOL but did they both wear Bedford's "distinctive red socks"?

The case could rest on that.
06/10/2003 at 13:32
whatever,if it's true bedford shouldn't take himself so seriously.
i remember bedford and he really put middle distance running on the map as far as britain is concerned but a lot of younger runners(serious or otherwise)wouldn't remember him so the ads are complimentary.
ps;quite a few of us had long hair and wore red socks in them days!!...ok i didn't run for britain.
06/10/2003 at 13:36
I remember Bedford (just) but I don't remember the red socks.
06/10/2003 at 13:39
I'm gonna ask what my Mum thinks as she had a massive crush on Dave Bedford.
06/10/2003 at 13:42
Imagine - thirty years down the line the latest communications firm being advertisedx by two blonde females wearing knee length stockings and nodding their heads frantically?

It could happen!!
06/10/2003 at 13:52
do you think paula needs the money that badly?
i think this is DB being DB!i do have some funny stories from atheletes(from a few years back) about him.none that i can print on here.the guy's a character!
06/10/2003 at 14:04
I think I'm with Itfar on this one. I'm not sure he's being totally serious, although with Dave Bedford you never know.

I've seen him dressed up as a woman too many times now to take him fully seriously ;-) and all the stuff about him claiming to have shaved his tache off after a bet with Shona Crombie Hicks.

The man is a great character and gets people talking whatever he does!

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cougie    pirate
06/10/2003 at 14:09
Well I'd be a bit p**d off if I was him too - it is very like him.

Although I tried suing Coca Cola when they used that 'Diet Coke break' man in their ads. Didn't get too far with that one I'm afraid.

06/10/2003 at 14:27
i've tried suing adidas over the david beckham ads too...didn't work..they said being asian with black hair gave it away.
06/10/2003 at 14:33
Following Itfar's idea about Paula Radcliffe in future ads, why don't we develop a Paula Radcliffe nodding doll for the back of a car?

I bet it would sell loads ;-)
06/10/2003 at 15:05
I've just read Hugh Jones' excellent full page article in this month's Runners World which covers the 118 runners.

He says:

"the runners in question have a retro look reminiscent of the Dave Bedford era. They sport his famous socks and his trademark Zapata moustache.....

Why on earth have the advertising execs come up with a couple of bouffant-haired buffons as chose purveyors of their message? Or why runners at all?.....

The idea is to stimulate a response from the public every time they see a runner.....

This tells us something about the status of running and runners. Our obscurity used to attract attention. Now running is a commonplace activity. If non runners remember the crucial number every time they happen to see a runners, then they will be remembering that number many times during a day. Runners are now accepted as a significant interest group within the population."

So perhaps DB has a point, the agency are using the profileration of runners to subliminally remind people of the number and perhaps the whole running "industry" require compensation and not just DB?????

Or is that going a bit too far?

My Guide to entering the London Marathon.
06/10/2003 at 15:11
Joe Slow,

Nice one !

I've had that idea on my list of ways to make money out of running for a while now.

I'd better get a move on. ;-)
06/10/2003 at 15:13
PS - it really doesn't look as thought Dave Bedford is joking about this - according to The Independent he's claiming damages of up to £200,000

06/10/2003 at 16:17
I can see his point- if i had looked like that 30 years ago, i wouldn't want to be reminded of it either.
06/10/2003 at 16:24
Has this company based their ad on DB? Probably.

If true, should they have ask him first? Absolutely.

If true, is he entitled to sue them? Possibly.

If true, should he sue them? NO!

Come on, this is the guy who is behind the LM, one the biggest mass-participation running event in the world. The IDEA was to encourage all the couch potatoes to get out there a do a bit of exercise.

This ad is surely not doing any harm to that idea is it? Or is Mr DB interested in such an idea only if there is something (dosh) in it for him?

Am heading back to planet Utopia now. Or should that be Myopia?!?!
06/10/2003 at 16:37

He doesn't have a case.

The image is too vague and too common for him to be able to prove a case. It's not necessarily supposed to be him. Lots of runners are thin, with moustaches and longish hair. The runners shown could be any of lots of people, not necessarily David Bedford.

Nor is he well known for running with a twin, which is the clever ingredient which makes the advert interesting.

06/10/2003 at 16:45
They wear red socks, like DB. Not many runners do or did that.

The Prefontaine family are thinking of suing as well as the company said they based the ads on him.
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