I need a London Marathoon place

21 to 40 of 41 messages
18/02/2013 at 08:42

Maybe Christopher is Mo's agent. He struck the £250k deal, but now realises he needs to get Mo a place to cash in on the deal. I would be desperate under the circumstances, so fair play to the OP.

Rafiki    pirate
18/02/2013 at 09:26
Taxi Driver wrote (see)
At this point it's hard (for an idiot like me) to see how his appearance will generate money.

The bigger the stars on the front line, the bigger the race, the more you can charge for TV rights, the more you can sell charity places for, the more advertisers will pay etc. etc.

Mo's doing well to get this much though and good luck to him - to put it in context Radcliffe and Gebrselassie got $400 000 last time they ran New York

XX1
18/02/2013 at 09:44
Rafiki -- I get what you're saying in respect of the fact that he'll be running the whole thing next year... But I find it harder to see how it'll make more money for this year, what with it being so close now... I'd have thought that TV and advertising deals were done way in advance. Obviously if VLM want to pay it and Mo wants to pocket it then that's a matter for them but I personally think it's a bit naff (that he'll only be running half of it).
XX1
18/02/2013 at 09:44
Any luck finding a place yet Christopher?
18/02/2013 at 09:44
Rafiki wrote (see)
Taxi Driver wrote (see)
At this point it's hard (for an idiot like me) to see how his appearance will generate money.

The bigger the stars on the front line, the bigger the race, the more you can charge for TV rights, the more you can sell charity places for, the more advertisers will pay etc. etc.

Mo's doing well to get this much though and good luck to him - to put it in context Radcliffe and Gebrselassie got $400 000 last time they ran New York


The BBC already have the rights to show the race for this year and next so Mo appearing this year is neither here nor there in terms of whether they keep getting to show it or not. Its purely for Virgins benefit.

The more you can sell charity places for doesnt really work out Im afraid. Charities are already pushing people to their fundraising limit as it is, lets say Mo appearing somehow doubles the amount they charge charities, so then charities demand people raise double the amount they normally would. You, as a lay person, can only raise a certain amount ...... so VLM, charities etc can charge what they like, but that doesn't mean people are going to suddenly be able to raise that extra money themselves. Already many charities price themselves out with their 'minimum raise'.

Lets be honest, Mo is on the books of Virgin, and this is nothing to do with 'discovering the course', this is just out and out about money. So why not be honest and just say it.

I dont think people are necessarily begrudging him taking the money, but don't take it on false pretences as though we are all stupid.

Rafiki    pirate
18/02/2013 at 09:57

I'm sure Virgin may well be thinking slightly further ahead than this year. Plus is there any other big names running this year ???? Got to keep the sponsors happy.

And I know its unlike you david to take this to extreme, but I doubt the presence of any big stars on the front line would be sufficient to double the charity entery fee! And I never implied they would, I merely point out to Taxi Driver why a big name can generate money. And if Virgin want to keep London in the top 5 marathons in the world, they have to keep the big names.

As for charities pricing themselves out - there's been a handful of places offered here, but most charity places sell out, and even have waiting lists, so they haven't priced themselves out yet.

And why should Mo discuss his finances in public?

18/02/2013 at 10:01

But don't you think its odd that the prime aim of VLM is to raise money for charity ..... and yet Mo won't show up unless they fork out £250k for him .... I wonder how much of that he intends to donate to charity?

What do you think of that Rafiki?

kittenkat    pirate
18/02/2013 at 10:05

Having Mo there will certainly have a knock on effect, we are still riding off the back of the Olympics. I don't believe that he's there for the sake of his own running progression, but that's ok.

18/02/2013 at 10:05
How did this go from some bloke who doesn't know the system asking for a place to slagging off a national hero who happens to be a professional athlete wanting to take advantage of his position after years of sacrifice and hard work?

The day will offer the general public far more interest if Mo is there whether he finishes or not.
XX1
18/02/2013 at 10:08
Obviously Mo is doing it for the money and Virgin no doubt think there's financial gain to be had for themselves -- that's fair enough but as David says this is nothing to do with "discovering the course" so why pretend that it is? I've never bothered to watch the London Marathon on the telly and I won't be tuning in this year to watch Mo run half of it, although Mo running the whole of it might be of some interest.
XX1
18/02/2013 at 10:09
X post Kittenkat. Seems we agree!
Rafiki    pirate
18/02/2013 at 10:13

I wouldn't have said the prime aim of VLM is to raise money for charity - they may sell it as that, and it is (I beleive) the single biggest fund raising event in the world, but its still a business - although registered as a charity. But like any race, if you take the celebs out, the race would soon loose some of its appeal.

And there's nothng special about Mo being paid (or sponsored) - all the elites will be (possibly more than Mo) - so I don't see what the big deal is?

Rafiki    pirate
18/02/2013 at 10:16
DS2 wrote (see)
 
The day will offer the general public far more interest if Mo is there whether he finishes or not.

Valid piont - is Mr Branson wondering how many people will be inspired seeing Mo and run off to their local Virgin gym and become fit (and pay their membership) 

18/02/2013 at 10:17
Rafiki wrote (see)

Plus is there any other big names running this year ????

Best ever field assembled for 2013 Virgin London Marathon

"The race will feature the best elite men’s marathon field ever assembled and will include 11 men who’ve completed the distance in under 2:06, as well as all three medalists from the London 2012 Olympic Marathon and the winners of the 2012 Berlin, Chicago, London, Frankfurt and Dubai Marathons.

"The Virgin London Marathon is delighted that Uganda’s Stephen Kiprotich, the surprise winner of the London 2012 Olympic Marathon, will return to the capital to do battle with Olympic silver medalist and world champion Abel Kirui (Kenya) and Olympic bronze medalist Wilson Kipsang.

"As winner of the 2012 Virgin London Marathon, Kenya’s Kipsang will be out to prove he’s the best in the world over the marathon distance. Kipsang missed out on the London Marathon course record by just four seconds at the race last year, when he crossed the finish line more than two minutes clear of his closest rival, fellow Kenyan Martin Lel – himself a three-time winner of the London Marathon.

"Kipsang will face stiff competition in April from his countryman Patrick Makau. As the marathon world-record holder (2:03:38) and winner of the 2012 Frankfurt Marathon, Makau will return to the capital with one goal: to add the prestigious Virgin London Marathon title to his already impressive running CV.

"Kenya’s Geoffrey Mutai will also be out to win when he runs his first Virgin London Marathon this year. Despite failing to gain selection for the Kenyan Olympic marathon team, Mutai is considered by many to be the world’s best marathon runner. His win at the 2012 BMW Berlin Marathon in September will give him the confidence to go for victory when he takes on the best marathon field ever assembled in London in April.

"While Kenya look likely to dominate the top spots at the 2013 Virgin London Marathon, the Ethiopians should not be overlooked. Tsegaye Kebede, who won the 2012 Bank of America Chicago Marathon and the 2010 London Marathon, could cause an upset. His countryman Ayele Abshero is also capable of spoiling the Kenyan party after running the sixth fastest marathon ever when he won the 2012 Dubai Marathon in 2:04:23."

So yeah, in marathon terms there are one or two good runners!  On the other hand, I bet 99% of the public wouldn't know any of them, but are bound to remember whether they see the Mo-bot at Tower Bridge.  Good luck to him, he's hot property at the moment.  And I get the "I beat Mo" t-shirt to add to my "I beat Haile" t-shirt from 2007.

cougie    pirate
18/02/2013 at 10:28
I understand that the appearance money comes straight from the sponsors rather than from the charity.

If you were a sponsor then you'd pay more money to get your race talked about.

Joe public won't know any top marathon runners - but they do know Mo Farah.
Rafiki    pirate
18/02/2013 at 10:34

And £250k is not much for a company currently worth £3.5 billion.

I wonder how much TV coverage Mo will get in the first 13 miles at the expense of the others? 

Phil - sadly the 2 times I've raced Mo, he beat me! But I do have my 'I beat Haile' 2010 t-shirt!

18/02/2013 at 10:36
Agreed. And it's only a week or two of a top footballers wage!

There was always more interest when we had serious British interest. Mo being there this year will whet the appetite for 2014!

Anyhow, where has Christopher gone?
LIVERBIRD    pirate
18/02/2013 at 11:55

Best field ever?

Did I miss the 'Congratulations - you're in' letter?

18/02/2013 at 12:24

I have a place at the Grindleford Gallop you can buy ?

26/02/2013 at 10:44

I understand, from my student nephew, that people at his college are going to be selling places they have "aquired" on social network sites, apparently they have done this for a few years!! 

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