if scientifically excellent, analytically precise, and extremely detailed books are your thing, then the Lore of Running is excellent.
if you're looking for something aimed more at the first time runner, then i'd recommend:
The Non-Runner's Marathon Trainer. David Whitsett, Forrest A.Dolgener, and Tanjala Mabon Kole. Masters Press, 1998.
This combines basic running training, nutritional guidance, and psychological strategies.
It got me round (but then again I was overtaken by the Wombles and countless pensioners).
Chris