Many runners confuse running 'naturally' with running habitually, so they run without focus or awareness of the things they do wrong, which usually means working against gravity in some way (such as landing in front of your hips). Landing close to underneath the hips is what's important, which usually (but not always) means landing on the forefoot. You could actively land on your forefoot in front of your body but that would be ill advised.
We don't propell our bodies forward with our muscles, so don't try and do it as it will only add vertical oscillation, load your calves unnecessarrily and it will keep your foot on the ground too long, which inturn encourages the swing leg to move out in front of the hips again.