I have my first marathon in three weeks, and am doing a long slow 20 mile one, but i just listen to my body without any speed in mind, other than to just take it easy. Average about 8.2 minute mile in the second 10 mile stretch, first 10, about 8 give or take. Bearing in mind i am a 7 minute miler normally and have run 15 half's. I think everyone is different therefore, but i do try and fit in an 8 miler at normal half marathon pace. No real speed work, but lots of stretching on days off, and maximum recovery after long run, to avoid injury.
I have been increasing my distance since January, which is why 20 miles is quite comfortable now, and feel no side effects the next day. Its all about pushing your body further, but not taking any shortcuts, and trying to get there quicker than your body is ready for.