I think 220 needs new editorial direction - I got so bored with the contents and rarely look at it now. The Runners World segments on Tri and Adventure Racing were much better.
220 seems to follow the same format each month:
Picture of British Triathlete on cover, preferably AJ, with sponsors logos
Editorial by bloke, photo in shades looking aloof, and contents
Shorts bits of stuff/new shoes/new floats
adverts
Section on dryland swimming
The Celeb Triathlete section, Lessing eats fish, Swallow eats meat and so on... (with not enough pictures of the latter)
adverts
Pictures of people cycling up hills
adverts for bikes you can't afford
Race reports, with pictures of normal fat sweaty people
Pictures of people swimming in the tropics, with story about how Mr Money did the St. Lucia sprint tri
adverts
adverts
adverts
adverts
needs a little thought...