The winner is the private equity co. that own WTC.
That said I think WTC have done more than anyone to raise the profile of triathlon, the events arent cheap but given many sell out in minutes theyre cardly flogging the cash cow to death, many events could probably double in price and still sell out. In most cases you get what you pay for, with the exception of IMShit your getting a top not professional race with all the razamataz, closed roads etc etc.