You sure FB?
These suggest a road ride? (and row and swim and run!)
http://outside-blog.away.com/blog/2010/07/b.html
http://road.cc/content/news/20291-james-cracknell-races-across-america
250 miles a day, 10 days in a row? 80 Badwater miles in a day? Don't buy it myself!
I think the Great Divide was meant to start in August?
http://www.twofourbroadcast.com/ben-and-james-adventure.asp