It's quite simple really if you don't like the costs then vote with your feet and take your business else where. I turn up and time a *lot* of race and the conversations about the prices of chip timing will make the average runner choke.
Chip timing means you dont get much change out of grand and thats just the tip of the iceburg, if you look at runing events there is that permit scheme that likes to follow up your event with couple of fingers in your sphicnter muscle. Triathlon is no different
First aid for a half marathon this year we paid just shy of £800
£750 for the drinks and the nibbles on the course and in the goody bags
Hiring two vans, £300 ( big sprinters)
Royal Mail £300
Finishers medals, engraved £1500
and we do it properly, you can cut corners you can go light but we found, charge a fair price and put on a cracking event! = happy customers
even still after 48 hours of being up and working without a real break, stil people complain that the mile markers dont match their garmin and that the tunnel ( which we advertise as part of the course) was to dark!