Team Hurtmore I totally understand where you are coming from and thank you for the well wishes. I can tell you however, that these races are being put on by runners for runners only and are not for profit entities, in conjunction with the Trail Running Association. My first love in running is 100 mile trail racing. We have, currently no more than a handful of options that fit that brief in the UK at the moment, hence the creation of this race/ series.
The set up costs of a race like this are actually staggering. I do not believe ultra will ever go the same way as triathlon for numerous reasons including: much lower number of ultra runners compared to triathletes, the costs of setting up a running race being significantly less and thirdly we have an ultra community which I believe would reject organisations that attempted to lead ultrarunning down that path. This article gives a little more insight into that: http://nyti.ms/huLvQq
If you take Winter Tanners for example (which I will be at again this year) it is as simple as pie and excellent with it. You have a printed set of instructions and make your way to checkpoints where you are provided with food and water and that is that.
I am attempting to bring all of the things which I love so much about ultra trail racing, to life. Firstly the course will be 100% marked negating the need for map reading and more importantly bringing race conditions to life where competitors need to get from A to B only in the fastest and safest way. Secondly we will have full medical support for the duration in the form of qualified race medics, something I believe is extremely important in races of this length. Thirdly we are providing 16 (albeit 8 repeated) fully stocked aid stations offering cold and hot food at points as well as shelter for runners. Lastly, we will be handing out not only medals and race shirts but buckles at the finish line. They are a much coveted award, hard earned and treasured as a possession. I want the finishers to take something away with them that they are proud of and that other runners will covet (that is contentious I know). When you put together the cost of the logistics, website, aid stations, car hire, medical support, start/ finish hall hire, food, water, finisher awards and petrol costs you can imagine how the costs mount up.
The entry fee is a very difficult thing to get right. In this first year the end goal is to put on the best possible race for the runners at the lowest possible cost without incurring significant personal debt. There are ways to cut down on cost, lower quality or non-existent finishers awards, no medical back up, reduced aid station fare or aid station frequency, not marking the course, more basic website, abandoning venue hire at the start/ finish.... you get the picture. The reason many of the events in the UK are less costwise to enter are because some of these facets are quite clearly missing. That is not a fault of those races, the directors have just set them up in a slightly different way according to conditions, location, their preferences and logistical issues. In years to come (and I really really hope this race and others like it will gain enough support to continue to exits) it is highly likely the costs will come down for entry rather than go up. Ironically the more runners that enter, the lower the entry fee need be but having spoken with numerous other ultra race directors in the UK with races live at the moment (Dick Kearn, Henk Van Der Beek, Jen Jackson) entry numbers in years 1 - 3 are usually quite low as word of mouth is such a huge part of our sport.
I hope that those whom have signed up and will sign up will come away feeling like they got value from every penny.