adidas introduces the miCoach SMART RUN watch

A new running watch from adidas that they claim can do it all...


by Ben Hobson
adidas micoach smart run
adidas micoach smart run

News of the new adidas watch reached us a few weeks ago, but until yesterday there was an embargo about revealing any info on it. This embargo is now over. We'll be featuring a full review in an upcoming issue of the mag, but in the mean time take a look at what adidas say the watch will be able to do. From what we've seen/read/been told, it all sounds rather promising. 


adidas introduces the miCoach SMART RUN, the most advanced and intuitive wrist based running device on the market, available November 1. For the first time, runners of all abilities will be able to track their runs using GPS mapping, monitor their heart rate off their wrist, listen to their favorite music and get real-time coaching in a single, simple, color touch screen running watch.

There are no cables, straps or additional sensors with this unique all-in-one device. SMART RUN uses optical technology to track your heart rate from your wrist. A built-in accelerometer counts every step so you can monitor your stride rate. GPS tracks your speed, distance and logs your route and an MP3 player with Bluetooth® wireless audio delivers music and audible coaching guidance, eliminating headphone cables and music players.

“By combining the latest innovations, such as the Mio Wrist Based Continuous Heart Rate Technology, design and ease of use navigation, we consciously broke the template that defines other running watches,” said Simon Drabble, director of miCoach at adidas.

“But it’s not just that which sets us apart from the competition. As part of the miCoach training system, it truly unlocks human potential by making smart training easy and accessible. Whether you’re starting a new running program, training for a 10k or competing in another marathon, miCoach SMART RUN will make your training more efficient so you get the results you want,” continued Drabble.

Interval (or zone) training is the best way to improve strength, speed and endurance. The miCoach system is founded on this concept with 4 colored zones – blue, green, yellow and red. SMART RUN uses these zones to coach you throughout your workout. Guidance comes in various forms including vibration, through the 1.45” color touch screen display and, if you are using a Bluetooth headset, the coach will tell you to speed up or slow down.

Drabble continued, “Many runners fail to get the most out of their current running watches. Building training plans, transferring workouts and personalizing display information is cumbersome with these devices. With SMART RUN we change this. It is fully integrated with our web platform so training plans, completed workouts and settings are synced.”

Smart training is not just about intervals. You will need to combine cardio with strength and flexibility to get the results you want and SMART RUN excels here too. More than 400 anatomically correct animations combine to make hundreds of workouts and plans. The animations play right on the watch helping to guide you correctly through each repetition and circuit.

“The completeness and simplicity of Smart Run is astounding,” said Terrence Mahon, Lead Endurance Coach, UK Athletics Federation.  “The visual and audible guidance for interval training is a leap forward from any other watch available. Another aspect that is often overlooked by runners is how important strength and flexibility workouts are in realizing performance gain and reducing injuries. To have this guidance on the watch too is truly groundbreaking.”

Unrivalled in innovation and feature-set, the miCoach SMART RUN features premium design language and fine styling, including athletic lines, stainless steel trim, high performance guerrilla glass and magnesium 

The miCoach SMART RUN is the latest innovation to help athletes track their performance, learn and improve. Available in November on adidas.com, miCoach SMART RUN is £350.


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adidas, micoach, smart, run, HR, music
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Discuss this story

I wonder how Haile Gebrselassie managed to train without this or other watched....


Posted: 28/10/2013 at 13:05

I think he had help.


Posted: 28/10/2013 at 13:20

"it truly unlocks human potential".  Now, that is a bold marketing claim! 


Posted: 28/10/2013 at 13:41

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