Wiggle are brilliant, if a little more expensive sometimes. Their excellent customer service and the fact you get Haribo sweets seal the deal for me.
Before buying online though, I went to a proper running shop, ran on the treddy with half a dozen different pairs, even ran up to the end of the road and back once we'd established what I required. We watched the video playback and had a cuppa. I didn't look at any price tags and simply picked the ones that felt the best while running, they were the most expensive.
Unfortunately the shop is now closed and I have nowhere within a 20 mile radius, serves us all right I guess chasing the online bargains with last years models. I have since had dealings with Wiggle (A+), Sportshoes (A+) and Start Fitness (B+). The only people I'd actively avoid online or on the High Street are Sports Direct, but you probably didn't need to know that.
The point I was making Lazarus is the current trend of people treating cyclists like vermin. The press and other media are constantly having a go. It's okay to hate cyclists as they're an easy target. Would a post about a motorist bumping into someone and hurling abuse at them have been posted? It would almost certainly have been ignored as irrelevant yet a cyclist....there's someone we can all have a go at.