Sure they could sell it out ten times over. Think the issue is wanting to be seen as the number one marathon and keep attracting sponsors. £450, 000 seems like a lot of money to me but good look to Mo if he can get that for running one and half races!
It was reported that Mo was paid £450,000 appearance fee to run half distance in 2013 and full distance in 2014. Think it was clear to race organiser that Mo wouldn't run full distance last year given he was going for double world golds but they really wanted the hype of him being there so they were happy to pay him to do half distance if he did full year after.
Really isn't difficult to understand why Mo took the deal is it???
Samir - you disagreeing only makes it more likely Phil was right.
To be honest I don't think you actually followed the point Phil was making so are probably disagreeing with some other point (like it is harder training as opposed to it is harder to balance the training). Sometimes you make me weep for the future.
Without doubt Mo would do well at 1500 but I think he would struggle to win gold at the major championships. He knows at 30 that he is unlikely to get quicker over 800-1500m and over the next few years young guns will be coming forward and challenging in these events.
On the flip side if he can make the transition to marathon then he is more likely to be able to challenge for gold at the major championships. If he does make a successful transition and win the world or Olympic marathon gold then he will further cement his legend.