RM -- Can we be sure it generated £18K minimum? At some point places became free lets not forget (would be interesting to know what the people who paid feel about that)... Anyway, £18K in itself is not a massive amount of money... There clearly would have been some costs involved and no reason why the organiser(s) should work for nothing... I guess we'll have more of an idea when the accounts are submitted to Company's House
Grendel/XX1, I have defended the organisers (and I'll say again, I do not know him and have nothing at all to do with him), but even I do not know what "world record" it is that was supposed to be broken. All I do know is that those I know personally who took part thoroughly enjoyed the event. These are seasoned club runners who race regularly and are not easily swayed by gimmicks and are generally quite vocal if a particular race/event is badly organised etc.
I think the organiser(s) have come up with a half decent idea, which no doubt took quite a lot of effort to put together... And I wouldn't be bothered if some money was made from it... But the organiser(s) should be prepared to answer questions, relating to the event, that are put to them... If they're evasive it just looks like they have something to hide.