Its the same reason people join a que, without knowing what they're quing for. Or looking up in the air at stuff other people are looking at.
Everybody's doing it, so they should too.
There we go - fourth time lucky. And suprisingly I'm quite excited - no ironman this year, so I'm going to smash the tarmac up in April (sorry Paris, but you're not getting my euros this year )
Commiserations to those that didn't get through. I remember the feeling all too well.
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