Could be the main sponsor, the company that runs it is called something different, but vitality could just be the event series name, like the 'great' north run, 'great' South run etc.
Apparently Mo was the race starter do the ??42 entry was probably covering lots of wasteful overheads.
Vitality sponser loads of events from different organisers but hackney and North london are the same organisers as well as being under the same umbrella organisation.
Managed to meet Mo before the start, he happily posed for a picture with us, I've seen some pictures with him involved in the kids races and he did an afternoon Q&A. Far better than the X-Faxtor dick who started Hackney who said that he was ever normally up that early and wouldn't even run for a bus...
I did it and having been very critical of Hackney the organisers had clearly learnt a lot, The course isn't the most inspiring but while it's far from flat it's certainly not overly tough. the run through Wembley was certainly the highlight but finishing in the stadium was also good.
There was loads of water on the route and unlike Hackney the water stations were all well staffed and well placed. The road closures were clearly manned by stewards with experience rather than volunteers and I saw them dealing with a few irate motorists. Considering the amonunt of stewards on the course and the effective job they were doing I think the cost was justified. It was a decent medal and a decent Brooks technical top.
Baggage tents were chaotic at the end, I got my bag straight away but my friend queued for 10 minutes, that was the only obvious glitch.
I think some people complaining about getting there may need to look at their own lack of common sense. Mill Hill east was always gtoing to be chaotic. Road closures were also going to impact on driving there. I got a train to new Southgate and a bus outside the station - pretty painless.
I'm not sure I'd do it again mainly because the course was not overly inspiring and it's enjoyable courses that first and foremost bring me back to events. Having slagged Hackney off repeatedly I will almost certainly enter that again (not this year though) because it;s clear the organisers have learnt from the criticism
I signed up a few days before the original closing date and am 47XX, And if it is alphabetical I am always one of the higher number due to a surname beginning with W. So whether numbers have been allocated on the date received or alphabetically I'd guess around 5000 runners
Things seem to be picking up after struggling in the earlier part of the month. Ran a 10km on Sunday with a friend who is faster than me (but recovering from illness) and got round in 56 minutes despite a heavy workload last week and partying till 5 Saturday morning... 8 hilly miles after work last night, Averaging 10 1/2 minute miles at quite a low HR. Off work tomorrow and planning a minimum of 12 miles off road. Got my mojo back and feel to be nicely fit.
After running with a friend and seeing how hard it pushed me I'm thinking of finally joining a running club to see how that brings me on