I'm finding the endless insistence on one word, no caps for "parkrun" increasingly irritating - ok, they need to get their branding consistent internally, but giving people a hard time for getting it wrong isn't helpful - there are more important things to worry about. Possibly Danny Norman's OCD getting a bit out of hand
[the rest of was typed while Matty was making his post above - what he said, basically ]
The Run Not a Race line is slightly more meaningful. But not much, really. Nearly everyone running in any given mass participation "race" is really treating it as a time trial; they're not in it to win it. I think there might be some requirement for insurance behind it, but at the end of the day, what's in a name? People are having a great time running with others regularly. I couldn't really care less what it's officially called. As far as getting towed around by huskies goes - parkrun have introduced a new time classification of Assisted" to distinguish the cani crossers. It's one of those things where I suppose the fact it's not a race does come into play - it shouldn't really matter what time other people are doing, so "fairness" doesn't apply as much as if it was a true race. people are going into the same finishing order in wheelchairs, with buggies, all sorts - the open to all ethos is part of the charm. But I think it was a problem when cani crossers are smashing course records and making them unattainable by non-assisted runners, that does seem a bit off, so I'm glad of the option to distinguish them as Assisted.
I aim for a top 10 place at mine, just as a bit of fun. It's absolutely about consistency. I'll always fall out of the running sooner or later through having to miss parkruns but it adds a bit of interest while I'm there or thereabouts. Don't forget to volunteer three times - 100 points for each, but no points for volunteering after the three .
I'm in Kings Heath Running Club, if you want something a bit less "full on" than the BRATs. Very beginner friendly, informal, and anyone's free to run with us, member or not. It's a good intoduction to club running. Facebook page gives a flavour of the group. https://www.facebook.com/groups/248229563140/