The man is doing market research but the "market" isn't convinced by the product and therefore not telling him what he wants to hear. The "market" is also not willing to listen to some bullshit that suggests they "need" the armband because they "need" music to help them run faster.
Alexander: the way this stuff is supposed to work is that you identify a gap in the market and do the research before you make the product. You don't reinvent something that's already been made and make it a tiny bit better (disclaimer - it might not actually be better) but a lot more expensive.
I remember we had someone on here once who had, apparently, put a lot of effort into making what was basically a big hatpin. You and the company that makes this thing need to take a step back and ask yourself if it is worth spending anymore time and money on it.
Your potential customers clearly aren't interested.
You are of course entitled to your opinion, but please stop plastering my feed with 'meat is murder' poster things. I quite like some of what you have to say so don't really want to delete you, but stoppit with the life-choice-down-throat-ramming.