Sadly I think rugby will get more like football in the way the ref is treated. Already you have dissent and people asking for yellow cards to be given out. I think as more money goes into the game and it gets more professional this will become more commonplace. As the players get bigger wages and no longer have to have other jobs to support them they are going to be more like footballers with flash cars and spending all their time in nightclubs etc.
I hope it doesn't happen and they can crack down on the dissent, diving etc. as it spoils the game.
I've noticed that the BBC are starting to feature more women's sport in their round-ups etc. and a couple of weeks ago they even showed a women's rugby match on the red button. Maybe the more people see women in sport the more interest there'll be in it.