My club has been around for more than a hundred years but recruitment is always been a problem. The perception is that clubs are for the elite few. We are based in a council leisure centre with hundreds of potential members, appear regularly in the press, run several local races etc. but fail to exceed a steady membership of 150 ish. The only thing that seems to work is direct personal contact. Most new people are brought to the club by current members or join after doing a club run race. Our new website appears to have generated a great deal of interest (hits) but I'm not sure that it translates into membership.