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Thanks for all your comments, its really helpful to see what everyone thinks. I got the idea after living in the states where 10 miles is a really popular distance. I'll let you all know when we've got some more definate plans 

I'm a race organiser and I was just looking for some advice regarding 10 mile races.  The Great South Run stands out as the largest 10 miler in the country but beyond that there doesn't appear to be many 'big' 10 mile races in terms of the number of entrants or the scale of the events.  Beyond the most popular races, e.g. London Marathon, half marathons and marathons can reguarly attract 10,000+ runners.

I'm just seeking peoples opinions as to whether they think this is because there is less demand for the distance, or is it the case that there aren't enough large scale 10 mile races being organised?  Any feedback on your experiences with 10 mile races would be gratefully received?