Looks like they are branching out Rogue Trader Style. New Organisation 'Stride Out Events' same address - An event in Herefordshire -http://www.runnersworld.co.uk/events/viewevent.asp?sp=&v=2&EN=86498&ms=
There is no such charity as the 'West Midlands Air Ambulance'. There was charity called 'The West Midlands Air Ambulance Fund' which has been removed by the Charities Commission. There is a charity called the Midland Air Ambulance but there is no mention of this event on their website. If Peak Performance Events are say they are raising money for the 'West Midlands Air Ambulance' then the Charities Commission should be informed - so they can be investigated properly. http://apps.charitycommission.gov.uk/Showcharity/RegisterOfCharities/SearchMatchList.aspx?RegisteredCharityNumber=0&SubsidiaryNumber=0
Quite interesting - the Hereford 10K has gone from the RW race diary! I wander if Worcester City Council are aware of it taking place! I also wander if the event is insured. I'd like to see their risk assessment if they've done one!