Posted: 25/02/2015 at 07:38
I can see how this would work as a fun, motivational tool for people and teams but we already have platforms for that - Strava, Nike+ and I think Garmin do it too now!
Throw competition into it and it's wide open to cheating - an all-expense paid trip to the Alps for a team from the other side of the world - Australia / South America is going to cost a lot more than a team from the UK or Europe
It looks like it's a US venture judging by the pricing, ($30 individual, $125 team of 5) and "all expenses paid" for the top 50 teams! So that could be 250 people, all-expense to Europe - say conservatively, that's £1,500 each for a total of £375,000
How are they going to make all that money? You'd need over 15,000 people competing just to cover the finale. There has to be more to it - micropurchases, advertising and hooking into your social media etc...
Maybe I'm also grumpy and cynical, but I think this may be something that will sink without a trace leaving people out of pocket.